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FMCG firms pull out all the stops to woo modern trade
Fast moving consumer goods (FMCG) companies are lining up initiatives such as in-store promotion to maximise returns from modern trade channels (MTC) including hypermarkets and supermarkets, which offer better inventory management and greater insight into consumer behaviour.
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Social networking sites now a fad with handset makers
To target internet-savvy youth who like to stay connected at all times, cellphone makers are increasingly pre-loading their handsets with social networking applications.
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Reva takes new route for driving its sales
Turning the concept of selling cars at exclusive showrooms on its head, India's first electric car maker, the REVA Electric Car Company Private Ltd. (RECC), is exploring non-traditional sales points such as electronic goods retail chains to increase sales.
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